<aside> 💵 The first campaign that we ran on platform - an astounding success and closed with 104.60% oversubscription! Here are the details of Skyber's success
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You can learn everything about Skyber here: https://www.tykeinvest.com/Campaign/Skyber
As a founder, the most essential thing is to be sure about the problem you are solving. Once you know that you're making life simpler for the user, start making that clear.
That's exactly what Skyber's founder Tanishq Ambegaonkar has been doing. Make the message clear to your audience, whether it be through AMA sessions or social media posts i.e., via text or while speaking to people - make them align with your vision. That's when you will generate trust within investors minds.
Building a network is that goes without saying, but efficiently leveraging it and targeting the right people during a fundraise is a mammoth task. That's what Tanishq has mastered. The biggest win came when he was able to rope in Samyukth Sridharan - Founder and ex-CEO at Cleartrip.
Answering endless queries and calls regarding your startup is something that you need to prepare yourself for. Even today, if someone sends the Skyber team a message or email about their campaign - they revert within 2 hours. This turnaround time was a huge win for them in converting investors
Your Tyke pitch is the face of your business to the ordinary investor. The pitch video and the different sections are scrutnised by investors. The more lightly you take, the conversions decrease proportionately.
Skyber spent a week and were constantly looking for ways to improve their pitch, the creatives and the video. It has to be precise yet detailed, and make sure it engulfs the customer.
<aside> 💵 While some of these points may seem irrelevant and easy, you won't realise until your campaign ends that this is what brings little wins and those little wins make your campaign a succesful one
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