<aside> 👀 While your entire business idea, from model to product can be copied, community is something that will always give you the edge.

Presenting to you a MOAT, that won't be crossed at any cost!

But everything comes with a price tag. We aren't denying that. Here's the catch, what if we told you that we could turn this into a win-win situation for you?

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The Basics

What?

The concept of a company is evolving. Physical offices and 9-to-5s suddenly seem long-gone. Remote-only work is now an expectation of top talent. The winning companies of today look more like communities: networks of people who share a common goal.

Everyone who contributes to your company’s mission is a member of your community, from your employees and investors to your customers, creators, users, vendors, and fans.

Every Startup today has ESOP pools for their employees, the same applies to the CSOP idea. With Tyke, you empower the earliest and most important members of your community a piece of your company.

Why?

While we'll get into the depths of it later on, and while we also benchmarked the same in the heading, we'll use a single, crisp statement to answer this question:

What is the one thing that 60% of the Unicorns have in common, irrespective of their domain? Yes, the answer is Community.

So, what's the Problem?

Building and Curating a community is expensive. Money keeps flowing (we mean ₹, ignore the ₿), but finding the right leaders and drivers for the community is a process that will never end. Scaling is a whole other issue in itself.

Founders, investors, and employees capture most of the gains by the time a company goes public, while many of the supporters that made the company’s success possible end up with little or nothing.

What's the Solution?

Cutting your costs and leveraging the Network effect, while you raise funds. This means the earliest members of your community, who you expect to drive growth are rewarded with equity and at the same time they have some Skin-in-the-game to ensure that the community grows! As we said the CSOP works in the same way an ESOP does - but from a customer growth POV.